We take enough time with picking out categories. We don’t skimp. Always select as many relevant categories as we can on each site. This will not only help your visibility on those sites, but it can also help your Google+ Local rankings (perhaps more so than ever before, now that Google has done away with “custom” categories).
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If someone looks for your business category on his town make sure they find your office.
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You see search engines, mobile apps rely on a number of data sources to find local results.